As you know, an idea is nothing, if you do not implement it. Even if you implement it, unless you can market it, you are not going to be successful. Even if you market it, unless you can close the deal, you will remain among the thousands of unsuccessful entrepreneurs. Continue reading
Inventors
Inventors should not be greedy
As an inventor, you will face a lot of obstacles while building a prototype of your great idea. A prototype is a good first step. But if you are unable to sell your idea/invention, it will count for nothing. If you do not sell or license the invention, you will end up with a useless patent in your hand, and thousands of dollars spent for nothing.
Inventors, by their very nature, are great thinkers. Some of them, are great doers also. They create a prototype and file for a patent. But, even the doers are very bad negotiators, most of the time. What is the reason for this? Every inventor has a very distorted picture about ownership and profit sharing. Their thought process is, “I created this after so much of thinking and effort, so I deserve the lion’s share of profits”.
Unfortunately, it does not work that way. Think about the manufacturer – he is the one who is taking all the risk with your idea. Even if your idea is great, the final product could fail for a number of reasons, including the economy, market conditions, better product from competitor entering the market, etc. There is a lot of risk in deciding to manufacture a product that has not proven itself in the market.
If the profit margins are big enough, most of the manufacturers will be happy to pay you a reasonable amount of royalty. But if you ask for too much, there may not be enough margins left for the manufacturer to make a profit. The risk to reward ratio will be too high, from their perspective. So, they will just walk out. And you will be left with a great idea, and no product – in other words, 100% of nothing!
So, never be greedy while negotiating with manufacturers – especially if you are a first time inventor.